August 14, 2025, Moscow – Aspring Capital acted as the exclusive financial advisor to the owner of Russia’s leading jewelry brand, SOKOLOV, in its sale to private investor Anton Pak. The deal ranks among the largest transactions in the retail sector in recent years.
The transaction covers all of SOKOLOV’s assets, including its jewelry and refining plants, wholesale and retail operations, franchise networks, and the Sokolov, SKLV, and Diamant brands. SOKOLOV holds a dominant position in the Russian jewelry market, with 96% brand recognition according to NielsenIQ. The company is the market leader in production volume and ranks second in retail sales in the jewelry segment, placing it among the Top 100 largest Russian retailers and e-commerce companies.
"We are proud to have facilitated this landmark transaction in the Russian retail market. It proves that a strong brand, a vertically integrated business model, impressive financial performance, and a professional team can attract a strategic buyer," said Sergey Airapetov, Managing Partner at Aspring Capital.
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